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5 Things To Include In Your Portfolio Copy

Marketing copy, or promotional text, is crafted to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader. Copywriting is basically the the process of using words to promote a person, product, opinion or idea. It's all around us, on the web, in magazines, on the TV. It's everywhere. When done properly, copy will address